This the new official logo for U$A T0D@Y.
You guys!! For about three years, I sat under the prototype of this design back when I was at the CeePee!!!
Photo taken April 12, 2011.
Never before has a company made me want to set myself on fire like that one does.
Wait – Optimum Online ALSO just changed their logo to “bold-name-plus-colored-dot”. What the hell kind of lame trend is this?
The dot changes color on each section front, and there is an illustration within the dot representing the content of that section. There’s a YouTube video of it in action. They’re throwing a giant party at the National Portrait Gallery tonight to celebrate and all I can think of is watching all my friends packing their crap into cardboard boxes so that G could realize enough savings to make their stockholders smile and to hire a design firm that comes up with a emm-effing dot.
I hate myself for still caring about that darn company.