Onward: Grande low-fat half-caff story of how Starbucks survived and thrived
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz My rating: 3 of 5 stars This is the story of how Howard Schultz, once he became CEO (sorry, Howard, but I capitalize it) of Starbucks again, managed to turn around the company’s finances during the recent recession by modernizing it...



